Seventeen Magazine – July, 1975

When I was in high school, I began to shop at thrift stores.  Wearing vintage clothing was fun for me and my giggly girlfriends.  Now, I shop there because I can find a pie tin for 49 cents.  For 99 cents, I can find a thirty-four year old issue of teen girls’ favorite magazine.

I’d be happier if the first adjective that came to my mind when I saw the cover was “groovy” and not “sporty”.  Still, Chris Evert’s hair is feathered quite nicely, so it’s not all bad.  I stopped reading this magazine when I graduated high school, so I cannot compare it to what the mag currently is like.  But, it is a bit different than the issues I perused.

Most noteworthy difference is the abundance of ads geared towards engagement.  I remember this being a high school girls magazine.  In high school parents are typically shoving their daughters towards college or even a job.  Most girls are not looking for their wedding ring.  There were also ads for china patterns, one with a feathered haired girl standing in a meadow with a soft glow effect on the entire picture.  There were an abundance of soft glow pics in this issue come to think of it.  The 70’s were dreamy.

The other huge difference were the ads for clothing patterns for the youth of America to sew themselves.  Now, I would honestly love to know how to sew.  But when I was young, hand made outfits meant you were home schooled and smelled like oatmeal.

There were TONS of ads for shoes and they all looked like these.  They actually look comfy and would give me a few inches of height, so now I want some.

It’s a blanket!  It’s a poncho!  BLANCHO!

I could be wrong, but aren’t jeans at K-Mart still about eleven bucks?

Saved my favorite for last:

Gee my hairdo is wide.  Gee are you going to bite me?  Gee I want a bottle of this to see if it’s the truth.

The articles in the magazine are dull.  It was all about the ads for me.

About kristiane

killing spiders with my laser eyes.
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16 Responses to Seventeen Magazine – July, 1975

  1. mandy_Reeves says:

    I LOVE to look at old Seventeen Magazines! Omg…it’s like wtf were we thinking back then?!?! Engaged in highschool? Frikkin dressing like our moms? My mom totally had those pre washed jeans! I saw her wearing them in a photo circa 75-76 during her wedding shower I think. She also totally had that Gee your hair smells terrific. I could’ve sworn there was a modern version of it.

  2. berdorules says:

    I’m trying to figure out how a poncho-blanket and chili goes together. If you eat chili, then wouldn’t the spiciness warm up the body and the blanket become unnecessary? I get the play on words, but it’s still a stretch.

    The only other way I see them working together is eating the chili, having to go to the bathroom, not making it to the bathroom on time, and finally using the poncho to cover up the accident until you get home. Yeah, I guess that makes sense.

  3. Amy says:

    Crap on a cracker, this is from the month I was born.

    hand made outfits meant you were home schooled and smelled like oatmeal. Indeed. You should’ve seen the jumpers my mother sewed me.

    Lastly, I WANT THOSE SHOES! Since “the incident,” I have trouble with heels, but not wedges. There just aren’t enough made anymore…I would rock those shoes eight days a week.

  4. Tresjolie9 says:

    Ah yay, nothing quite like retro 70s magazines advertising hideous fashions. Need to dig some up myself one of these days and get a scanner!

  5. Lisanne! says:

    Somewhere I have a few Seventeen Magazines from 1975. I was a little older than the focus group for that magazine by the time, in fact I had been secretly reading it for years. In my crowd that magazine was considered dopey and even patronizing. I liked it.

  6. Hazel says:

    I had this Seventeen. I had grown out of them though when I was about 15. I thought the ads in the back were so exotic. This really takes me back. Do you remember the Cotillion dresses. As a Canadian I had no idea what these were for.

  7. tracey says:

    i really want a copy of as many of those seventeen magazines that i can find .i just woud rather not have to pay an arm and a leg for them. im so tired of going to the library to look at vintage magazines that they were so lucky to keep. I just go crazy whenever i look at one of them and then i go home get on the internet and find someone wants at least 50$ for just one of them!

  8. Andie says:

    Gosh I miss those days!!! I always looked forward to getting my Seventeen magazine….Styles were so much more polished in those days. Thanks for posting!!! 🙂

  9. Peggy says:

    I saw my wedding ring from Zales in my Seventeen Magazine and kept that years . We bought my husband band from Zales too. It was Gold and had beautiful carving of roses , leaves and black antique between. Being a truck driver he wore it flat down to a plain band . For the last 20 years we have been looking for something the same. Zales does not keep record of their jewelry. Take plenty of pictures of jewelry for future. I am hoping I can find that ring.

  10. I have this issue 🙂

  11. Lee Ann says:

    I need to see the “Oriental Look” pages with the “China Chop” haircut (non-pc)!!!!!!!

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